On May 27, 2025, global fashion brand COOFANDY officially announced its partnership with renowned racing culture brand JGR to jointly launch a brand-new creative comic series, interpreting brand stories through groundbreaking visual narratives. This collaboration not only marks a deep exploration into cross-industry innovation for both parties but also offers consumers a multi-dimensional trend experience through comic serialization, holiday-themed product recommendations, and previews of co-branded collections.
Launch of the Comic Serial: Unraveling the Philosophy of Victory Attire through Storytelling
As the first tangible step in their collaboration, COOFANDY and JGR have officially launched updates to their joint comic serial in recent days. The series unfolds from the perspective of JGR racer Christopher Bell, skillfully showcasing the functionality and fashion sense of COOFANDY’s apparel through scenes such as the delivery of racetrack gear and post-race outfit transitions. The first two comics, which were previewed on the 27th, have already sparked heated discussions among fans. Now, the officially released third installment will further unravel the storyline—featuring the protagonist donning COOFANDY’s iconic attire, navigating a perfect blend of adventure and elegance within the racing context.
It is reported that the comic has been published on platforms including COOFANDY’s official Instagram account, with subsequent updates scheduled to follow in the coming weeks. Fans are encouraged to follow the account to keep up with the unfolding narrative.
Bell’s Picks Debut: An All-Scenario Fashion Guide from Track to Life
Building on the momentum of the comic’s popularity, COOFANDY has concurrently launched the “Bell’s Picks” celebrity-endorsed collection, with Amazon as the initial launch platform. This collection targets three core scenarios—sports, business, and casual wear—to embody the brand’s philosophy of “The win is a journey-style it well!：
1.Track-Inspired Sports Collection
The 2-piece hooded sports ensemble prioritizes cost-effectiveness and versatility, catering to both professional athletic needs and daily wear. Its breathable and quick-drying fabric is ideal for spring and summer seasons or high-intensity workouts. The classic design of the hoodie and shorts not only fulfills functional requirements during fitness activities (such as pocket storage and adjustable waistbands) but also expands into everyday wear through street-style tailoring.
2.Business-Casual Gentleman’s Collection
Tailored for workplace and social occasions, this collection features knitted Polo shirts and classic slim-fit trousers. The 1/4-button opening design, paired with knitted collars, high-elasticity cuffs, and hems, offers a timeless and classic aesthetic. When paired with the matching classic slim-fit trousers, it meets the dressing needs for daily wear, business, office, and school settings, making it a popular choice for children to gift to their fathers on Father’s Day.
3.Holiday Light-Trend Casual Collection
The cotton T-shirt short sleeves are crafted from a cotton-polyester blend, ensuring lightweight breathability suitable for all-day wear in spring, summer, and autumn. Paired with gym workout shorts made from quick-drying and breathable material, they offer excellent moisture-wicking performance, keeping the body dry and comfortable even during high-intensity exercise. The shorts are not only durable and wear-resistant but also highly elastic, accommodating a full range of motion during workouts. Whether for gym sessions, running, basketball, hiking, or outdoor leisure activities, they are the perfect choice for fitness enthusiasts, balancing both style and functionality.
June Co-Branded Masterpiece Preview: Racing Elements Ignite the Summer
In addition to the already-unveiled comic and outfit series, the collaboration between COOFANDY and JGR is set to reach a climax with the launch of a co-branded collection that incorporates JGR’s iconic elements and Bell’s personal style, expected to hit the market in June 2025. Although specific product details remain under wraps, keywords such as racing elements and Bell’s exclusive logo suggest that this collection has the potential to become a trendsetting phenomenon in the summer fashion scene of 2025.
With the June launch of the co-branded collection, this marketing campaign, which merges speed, fashion, and emotional value, will enter a new phase. As COOFANDY conveys through its comic series with the core message “The win is a journey-style it well” the brand is positioning fashion as the ultimate companion for users on their life’s journey.
COOFANDY
Charlotte Liu
New York, US
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